It All Started with an Idea
In 2006, our founder asked: why can’t men’s underwear be better? After spending hours on a fishing expedition in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south.
The answer was SAXX. Simply put, this is underwear designed differently. Our patented technologies move with you and deliver revolutionary comfort every step of the way.
Just like our founder questioned the status quo of the underwear industry, we believe in challenging the world around us to be better. Our underwear was designed to support guys in doing just that.