The Brief

If these balls could talk... We’re demystifying men’s self care, giving you (and your manhood) the tools to lead your most comfortable life.

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Life-changing tips to stop chafing once and for all

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There’s nothing better than an all-day adventure – fun in the sun, extreme winter sports, and everything in between. But...

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Replacing your underwear – it’s not just for hygiene

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4 Min Read

Every year, you go through your closet and replace anything that’s in rough shape. A piece with stains, holes, or...

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Hygienic underwear habits – the importance of fresh, comfortable underwear

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4 Min Read

Maybe laundry got edged out by having one more beer with the boys. Maybe you forgot to throw a fresh...

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How to be comfortable even when wearing pants

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5 Min ReadSelf Care

Sweatpants are having a moment, somehow becoming synonymous with low-key comfort and caszh-fashion all at once. It’s given people the...

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The best sport underwear for men

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5 Min ReadSelf Care

If you haven’t already noticed, elite equipment isn’t just for professional athletes anymore. You wouldn’t expect to see people playing...

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A gentleman’s guide to self-care

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Featured5 Min ReadSelf Care

As a busy man, you’re no stranger to juggling. Your most productive employee is going on paternity leave at the...